You don't have time to look after your online presence between two services. Klarr does it overnight, and shows you the result at the top of the home screen, in "Klarr has prepared".
Green or orange
- Green dot: the item goes out on its own at the time shown. You can read it over, edit it, publish it right away, or click "Don't publish". Doing nothing means yes.
- Orange dot: it waits for you to act. The reason is written next to it.
What Klarr prepares
Review replies. Every night, Klarr writes a reply to recent reviews left unanswered, in the guest's language. A reply to a 4- or 5-star review goes out on its own 24 hours later. A review of 3 stars or less, or a sensitive review, always waits for your approval. Klarr can only publish on Google, and only once Google has given it access: until then, and for the other platforms, one button copies the reply and another opens your reviews.
Your website article. Every two weeks, if your website is published and your menu has at least three dishes, Klarr writes an article from your menu, your experiences and your frequent questions, without making anything up. It goes online 24 hours later, unless you say no.
The post of the week. Every Monday, a photo of your place — preferably a dish from your menu — with its caption for Facebook and Instagram. An upcoming closure comes first. It never goes out on its own: copy the caption, open the photo to save it, post from your phone, then click "It's posted". The same post can go on your Google listing: "Schedule on my Google listing" (see below). If you set aside two posts in a row, Klarr stops suggesting them.
Your guests' questions. Terrace, dogs, wheelchair access, parking: the question arrives with ready-made answers. When Klarr knows the answer — from your Google listing, or a room called "Terrace" —, it is already ticked, with where it got it from. Check, tap the right one: it is added to your frequent questions. Nothing is added without that tap.
Listings to correct. When the monthly check reads a different address on TripAdvisor, or you changed your phone number in Klarr without updating it elsewhere, Klarr shows you what is wrong, the exact text to paste, and the link to the platform. Once done, click "It's corrected".
What AI assistants hold against you. After each analysis of your AI visibility, the questions where the assistants mention other places than yours become cards: a practical question your listing leaves unanswered ("Can you privatise a room?"), with three answers to choose from, and the site the assistants rely on (TripAdvisor, PagesJaunes…), with your listing ready to paste there; click "My listing is up to date" once done. Every other article also answers one of these questions. The following month, the home screen tells you in how many more answers you are mentioned.
What your reviews say. When the same topic comes up negatively with at least two guests over the last two months — the waiting time, the noise, the portions —, Klarr shows it to you: how many guests mention it, their exact words, and a concrete idea to try. Nothing is published: click "Noted", and the topic won't come back for two months. Two months later, Klarr counts again: if the complaint has decreased, a "Good news" card tells you ("1 complaint in two months, against 4 before"); if it comes back, the card reminds you and suggests another idea. The details are in the Analysis tab of your reviews, under Your progress.
Filling the room
A quiet service. Every morning, Klarr looks at the services of the next two to six days, and compares each one with the same services over the last eight weeks, at the same point in time: how many covers were already booked three days before, for example. When a service is at less than half its usual level, the card tells you ("Thursday evening: 4 covers booked, usually 14 by this date") and brings you a post for your Google listing and Instagram, and an email ready for your regulars.
The highlights of the year. Three to four weeks before Valentine's Day, Easter, Mother's Day, Father's Day, the Fête de la musique, Beaujolais Nouveau, Christmas Eve and New Year's Eve: an idea of what you could offer, a post and an email. Nothing if you have said you are closed that day.
Guests not seen again. When at least five guests haven't come back for six months, an email ready to tell them you would be happy to see them again. At most every three months, and not if a campaign has just written to them.
Your neighbours. When a restaurant you follow gains many more reviews than you in a month, Klarr tells you, with what often makes the difference: asking every table for a review.
The post, on your Google listing, in one click. On the post of the week, a quiet service or a highlight, "Schedule on my Google listing" turns it into a Google post: the same text, without Instagram's hashtags, with the photo and the "Book" button pointing to your booking page. It joins your Google posts (Visibility module). As long as Google hasn't opened posting to Klarr, Klarr alerts you on your phone to paste it, in 30 seconds; after that, it will go out on its own the following night. The card stays there for Instagram and for the email.
No email goes out on its own. "Prepare the email" turns it into a draft campaign: you read it over, send yourself a test, choose the day. Only guests who have accepted your emails receive it. The text contains no price, no promotion and no dish that your listing doesn't give.
When you say no
Two cards of the same kind set aside in a row ("Ignore") — two quiet services, your neighbours twice, two complaints —, and Klarr stops suggesting them for three months. Then it tries again once. The feed shows six cards; if there are more, "See the others" expands them.
What it brought in
At the top of the home screen, "This month, thanks to Klarr" also counts the quiet services you acted on ("Friday 9 October evening: 6 covers when Klarr alerted you, 22 in the end") and the guests who booked within thirty days of receiving one of your campaigns.
What Klarr does without a card in the feed
- Your menu in English: new or changed dishes on a published menu are translated every night.
- Your closures on Google: as soon as Google gives it access, Klarr copies your closures into the special opening hours of your listing.
- Your AI visibility: every month, Klarr asks the assistants your questions again and rewrites your action plan.
Turning off automatic publishing
At the top of the feed, "Turn off": nothing goes out on its own any more, including what was already scheduled, and your menu is no longer translated by itself. Klarr keeps preparing, and waits for your approval for everything. "Turn on" switches it back on.
What never goes out on its own
The Facebook and Instagram post, emails to your guests, frequent questions, listing corrections, replies to reviews of 3 stars or less and to sensitive reviews. For all of these, you decide, with one tap.